SBS Media Diversity Works Challenge | The Ocean Does Not Discriminate.
SBS premiered Surf Life Saving Australia’s award-winning TV commercial in primetime on Wednesday 6 September 2017, as part of the SBS Media Diversity Works Challenge.
Developed by KWP!, the campaign has been awarded $1 million of airtime across SBS’s television, radio and online platforms for embracing the diversity of today’s Australia.
The TV commercial which carries the diversity recruitment message to the Australian public that the ocean doesn’t discriminate, and neither does Surf Life Saving, will be aired across the SBS network from the 6th of September through to the end of February.
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